2019 Disruptor 50: No. 37 Lemonade
Founders Daniel Schreiber and Shai Wininger created this business model to eliminate the conflict of interest between the insurer and the insured. It takes a flat fee from insurance applicants and donates, to a charity of the customer's choosing, any leftover money after claims have been paid. It charges renters a monthly subscription rate of $5 and homeowners a monthly rate of $25.
In late November the company announced it was making its first foray into Europe but didn't specify a timetable or which country it would enter first. Europe is home to AXA Worldwide and Allianz, the two largest insurers worldwide, and both are investors in Lemonade. So far, the company has raised $480 million, including a $300 million round in April from SoftBank, General Catalyst and Thrive Capital.
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