Starbucks knows how to keep their loyal caffeine-addicts coming in, with new variations of standard drinks and aesthetically pleasing stores.
Watch the video above to learn how Starbucks gets you to spend more on coffee than you would at your local deli.It's hard to pass up the smell of freshly brewed coffee. And this familiar green mermaid has come to mean just that all around the world. Here's how Seattle's biggest coffee chain is capitalizing on our need for caffeine.We often pass up that super cheap cup of deli joe and choose to splurge a little more at Starbucks.
Unicorn, Zombie, Double Double Fudge Bar Frappuccinos, and the Pumpkin Spice Lattes that usher in fall. Starbucks stores are designed to be aesthetically pleasing while also catching customers' attention. The food case is generally kept in the best lit area of the store, drawing your attention right to it. And those very tempting grab-and-go items right by the register, like candy, cookies, and nuts, are low-cost add-ons that do eventually add up.
And what about Frappy Hour? These are often advertised in-store and through the app. Their loyalty program almost turns ordering into a game, where we keep trying to get to the next level. Through the Starbucks app, you can find special offers, reload your card, and even redeem points for rewards. Buy enough drinks, about 16, and you're rewarded with one free drink.
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