McDonald's and Burger King make spending money easy. Fast food is supposed to be cheap and convenient, but it's actually getting more expensive.
Combos, add-ons, and multiple size options are just a few of the tricks used byWe spoke with Hans Taparia, Clinical Associate Professor of Business and Society at NYU, to find out the ways fast food restaurants get you to spend more money.This is a Number 3 from McDonald's: a burger, fries, and a drink. It costs $11 in New York City.
You're not alone. According to one study, Americans spend around $1,200 on fast food every year. Places like McDonald's and Burger King do everything in their power to get you to spend more money, and it turns out fast food isn't as cheap as you think.Fast food is all about the deals. Value meals, combos, coupons, oh my. But the seemingly simple menu actually hides most of the options. Compare a fast food menu to a fine dining restaurant menu.
Fast food can be cheap and convenient, but you have to fight off all the psychological tricks that are engineered to get you to spend more money. You shouldn't be paying a premium for low-quality, unhealthy food.
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