Liquid Death is water for straight-edge punks who don't drink alcohol or soda. Now, he got funding from Twitter co-founder Biz Stone and more to take it further.
On Tuesday, former Netflix creative director Mike Cessario announced he raised $1.6 million for Liquid Death, a canned water startup. Science Inc. led the round.
Cessario worked on several promotions for Netflix, including campaigns for"House of Cards,""Narcos," and"Stranger Things."With $1.6 million in fresh seed funding led by Science Inc., co-founder and CEO Mike Cessario is ready to bring Liquid Death, his direct-to-consumer canned water startup, to prime time. That's right: Despite the name, Liquid Death is nothing but good old fashioned H2O, served in a tallboy can.
The former Netflix creative director's new venture is backed by tech notables including Dollar Shave Club founder & CEO Michael Dubin, Twitter co-founder Biz Stone, and Jen Rubio, co-founder of buzzy luggage startup Away. Tuesday's round brings Cessario's total raised to $2.25 million.Founders Fund made its first alcohol investment. Here's how the 28-year old woman who founded the company is trying to change drinking culture for the better.
Aside from Liquid Death's marketing, Cessario believes the punk community will also appreciate the brand's eco-conscious stance. According to Cessario, aluminum cans are cooler looking than boxed or bottled water, and also more environmentally friendly. Liquid Death plans to donate $0.05 from every can sold to help clean up plastic garbage from the ocean.
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