Brian Ahern, co-head of music at WME, told Business Insider the concept of a 'rock star' has changed.
talent agency which is one of the biggest in the world and looks after actors, musicians, athletes, and authors like Rihanna, Drake, Ryan Reynolds, Adele, Oprah Winfrey, Lewis Hamilton, LeBron James, and Serena Williams.Ahern told Business Insider he originally studied finance and was"not really a music guy" until he met with a Hollywood producer in Los Angeles who suggested he try working for a talent agency.
He even went on to run the EDM department with a colleague, overseeing the DJ business, which involved Las Vegas and was a"cool experience."DJs like Laidback Luke say their mental health is being damaged by the brutal pressures of the music industry These people include lawyers, publicists, an"army of people at record labels" including marketing, in-house publicists, and A&R people, then business managers"doing the finance and number crunching and making sure they can afford to live," financial planners for people who"have a lot of money and want to invest it," plus the manager, who Ahern called"the epicenter of overseeing a lot on their behalf," from"making sure the kids get picked up from...
From left: WME agent Simon Clarkson, Head of Music Marc Geiger, and Brian Ahern at Lollapalooza Paris.He added that there are some venues that are considered to be prestigious because they've been associated with historic artists. "We still do our primary function and responsibility, [but] the agency has other wings and departments to service clients needs, so if they want to write a book or star in a movie or go into business or whatever it is, we're here to employ ourselves in that way as well. As a full service agency we want to help the artist build their career across the world."
"Obviously sometimes [these deals] arise because of their own notoriety, but often times we bring those opportunities to them directly and solicit for them on their behalf."Rihanna has a reported net worth of $260 million— here's how she built her diverse empire"Tyler the Creator built a festival in LA we were heavily involved with," Ahern said."He's a genius and creative mastermind... but we have a team that were able to help him.
Ahern added that the distribution of content"leads to more opportunities for these artists, more tours, more everything."
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