2-time NFL MVP Aaron Rodgers launched a venture capital fund with Roth Capital that banks on the influence of investors from the world of sports, entertainment and business
Green Bay Packers quarterback Aaron Rodgers has been one of the most dominant players of his generation. He has a pair of NFL MVP awards to go with his 2010 Super Bowl MVP. His career passing rating is the highest in the history of pro football. Green Bay rewarded Rodgers in August with a blockbuster four-year, $134 million contract extension that made him the highest-paid player in the sport. He earned $90 million over the last 12 months, including endorsements.
Rx3 is backed by a deep roster of influencer investors, with many from the world of sports, including former Heisman Trophy winner Desmond Howard, auto racing trailblazer Danica Patrick and skateboarder Ryan Sheckler. There are a half-dozen NFL quarterbacks in the fund, including Rodgers and the New York Jets Sam Darnold.
Rodgers got connected with Raabe through a childhood friend who was Raabe’s college roommate at Santa Clara University. Rodgers and Raabe stayed close over the years and invested together during the last half-decade. “Aaron saw an opportunity to take what we were doing at Roth on the private side and put in the platform of a fund structure to alleviate some of the pain points he saw with private investing,” says Raabe.
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