Ad-tech companies are gunning to make a dent in the $70 billion TV market but face challenges in streaming TV.
keep track of how long a video appeared on desktop and mobile screens to ensure it was seen by a human. But such technology doesn't work for streaming TV ads because OTT advertising has different ad-tech stacks.
Similar to desktop and mobile, OTT fraud mostly attacks small-scale publishers that sell ads programmatically. Networks have started testing ad packages that promise to drive tangible business results in response to advertiser demand. NBC
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