Adidas is teaming with one of the world's biggest superstars to market its sneakers and sweatshirts: Beyonce.
Adidas is teaming with one of the world's biggest superstars to market its sneakers and sweatshirts: Beyonce.
div > div.group > p:first-child"> Adidas said Thursday the singer will be a"creative partner" for the brand and that she'll help co-create new products, including performance gear, shoes and lifestyle apparel. Beyonce launched her own activewear line — Ivy Park — in 2016, in a collaboration with fashion retailer Topshop. Beyonce later cut ties with Topshop following allegations of sexual misconduct, bullying and racial harassment by billionaire Sir Philip Green, owner of Topshop parent Arcadia Group."Adidas has had tremendous success in pushing creative boundaries," Beyonce said in a statement.
Adidas has already found success in working with rapper Kanye West on his Yeezy line. The retailer has said it plans to invest more in Yeezy, launching more products under that label. Some of Adidas' other sneaker styles, like Stan Smith, are seen as falling out of fashion. Other retailers, including some of Adidas' rivals, are also tapping celebrities to push their products to more consumers. Sneaker maker Puma has an exclusive line with singer and actress Selena Gomez, as one example.
इंडिया ताज़ा खबर, इंडिया मुख्य बातें
Similar News:आप इससे मिलती-जुलती खबरें भी पढ़ सकते हैं जिन्हें हमने अन्य समाचार स्रोतों से एकत्र किया है।
Adidas seals partnership with singer BeyonceAdidas has teamed up with singer Beyonce and will relaunch her Ivy Park brand, a...
और पढो »
Beyoncé partners with Adidas to relaunch her Ivy Park clothing brandBeyoncé has teamed up with Adidas to develop footwear and apparel for the brand and also to relaunch her Ivy Park clothing line.
और पढो »
Beyoncé aligns with Adidas for 'partnership of a lifetime,' will relaunch 'Ivy Park' brandBeyoncé is signing on as a 'creative partner' with Adidas, she and the company announced, with plans to relaunch her Ivy Park brand as well as to work on new signature shoes and apparel for the company. - NBCBLK
और पढो »
Beyoncé is partnering with Adidas to create new shoes and apparel and relaunch athleisure brand Ivy ParkBeyoncé and Adidas announced a new partnership on Thursday.
और पढो »
Beyoncé partners with Adidas to relaunch her Ivy Park clothing brandBeyoncé has teamed up with Adidas to develop footwear and apparel for the brand and also to relaunch her Ivy Park clothing line.
और पढो »
Beyoncé aligns with Adidas for 'partnership of a lifetime,' will relaunch 'Ivy Park' brandBeyoncé is signing on as a 'creative partner' with Adidas, she and the company announced, with plans to relaunch her Ivy Park brand as well as to work on new signature shoes and apparel for the company. - NBCBLK
और पढो »