Amazon is getting into skincare
div > div.group > p:first-child"> The company on Wednesday said it's launching its first dedicated skincare line, called Belei. It will sell items including moisturizers, eye cream and spot treatments, ranging in price from $9 to $40.
Amazon currently has 138 private labels, according to TJI, a subscription business that tracks Amazon's further foray into retail. As Amazon grows more in bricks-and-mortar retail, it could start to put its in-house brands on shelves in stores, too. This is something it's already started to do at Amazon 4-star, a location in New York that sells a wide array of merchandise from stationary to cooking utensils. Amazon hasn't been able to change the products its sells at Whole Foods stores as much because the grocery chain's lease agreements say it must primarily sell food there.
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