Amazon will release a pair of Alexa-enabled headphones to rival Apple's AirPods this year, according to a new report.
after disappointing sales. A device like Alexa-enabled earbuds could change that by giving existing Alexa users a more convenient way to access the virtual assistant outside of the home. Amazon makes Alexa available to iPhones and Android devices via a smartphone app, but the virtual assistant isn't integrated into the operating system like Apple's and Google's own digital helpers.
Amazon would be entering a crowded market in which rivals like Apple have already established a firm lead. In the fourth quarter of 2018, Apple accounted for 60% of the global market for truly wireless headphones, according to. There are also more options available than ever before. For example, wireless earbuds made by companies like Jabra can access Alexa, Siri, or the Google Assistant.
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