Analysis: 'Avengers: Endgame' is a really big deal — for more reasons than you may think
By Michael Cavna Michael Cavna Writer/artist for Comic Riffs, covering visual storytelling, cartoon art/illustration, comedy/satire and animation. Email Bio Follow April 17 at 1:46 PM Thirteen summers ago, Marvel Studios President Kevin Feige was asked during a relatively small Comic-Con panel whether he could ever see his company’s characters interacting on screen. He said that Marvel’s “big new experiment” revolved around Iron Man, Hulk, Thor and Captain America.
Heading into “Endgame,” the Marvel Cinematic Universe has grossed nearly $19 billion across 21 movies, including four of the 10 biggest movies ever — an unprecedented run with nary a box-office dud.But for a studio start-up, 2006 was not only a time before Twitter-viral superhero stars and Disney dollars. It also marked the great unknown when, despite the success of the early X-Men and Spider-Man movies, there was no map for just how far out a studio could build an interconnected franchise.
Louis Leterrier directed 2008’s “The Incredible Hulk” to modest success. And after 2010’s “Iron Man 2” again scored big, 2011 delivered the rock-solid combination of Kenneth Branagh’s “Thor” and Joe Johnston’s “Captain America: The First Avenger” — with Chris Hemsworth and Chris Evans proving to be winningly convincing in their respective title roles.With those planks in place, what came next was the most elaborately interconnected game of cinematic Jenga that Hollywood has ever seen.
Yet filmgoers know, too, that the cliffhanger had to be a false goodbye — a plot twist that only sets up fans for the real farewells in “Endgame.” Feige likes to quote the line that a necessary part of the journey is the end. He got his start in show business working for the husband-wife production team of Richard Donner and Lauren Shuler Donner, so Feige also saw the Superman franchise — launched by director Richard Donner in 1978 — take far too long to mercifully end its journey with Christopher Reeve in the title role. Reeve was still wearing the cape and tights in 1987’s dismal “Superman IV: The Quest for Peace.
The “Iron Man” age will end, surely now or soon, having remade the tentpole terrain. No other studio has been able to replicate this degree of shared-universe success — and there’s no guarantee that Marvel’s next phase will soar just as spectacularly.
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