From KQED: In a cultural climate where corporations project a progressive image to young people, the diverse roster of artists at San Francisco's 'Today at Apple' events gives the company cultural capital — at virtually no cost.
while preserving their status quo, and at virtually no cost. Though some of the interviewees for this story expressed gratitude for the chance to work with a powerful brand, several came away from the experience questioning why Apple—the world's largest company by market value, with a revenue of $265.6 billion in 2018 alone—was unable to pay them for their labor.s model, a nuanced portrait emerges of the artist's dilemma in the Bay Area.
But he declined Apple's subsequent offers to book his clients for in-store appearances, saying that there's"no return" for artists who spend time and money putting a show together, only to find themselves performing for customers upgrading iPhones instead of an engaged audience. Though the events may seem like a free marketing opportunity, the artists end up bearing the burden of promotion, effectively leveraging their followings to draw potential customers into the Apple store. There are no officialsocial media accounts that introduce Apple's large follower base to the participants the company books.
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