Apple held a big event on Monday to introduce its new TV streaming service, and a new initiative called Apple TV+.
Apple will be making TV shows."It's showtime."
That was the tagline for Apple's big event at the Steve Jobs Theater in Cupertino, California on Monday, where the company finally unveiled Apple TV+ — its new premium TV streaming service, which it says is focused on great storytelling. Apple invited filmmakers including Steven Spielberg, JJ Abrams, Ron Howard, and M. Night Shyamalan, as well as actors including Reese Witherspoon and Jennifer Aniston, to narrate the intro video talking about the importance of telling stories. Spielberg himself even took the stage at the beginning of the presentation.While Apple spent much of the morning showing off how you can access your other apps and content on the Apple TV app, the company also plans to make original content of its own.
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