Apple Music has bested Spotify in at least one domain: paid US subscribers:
Business Insider Intelligence
speedier growth than its chief competitor: In the US, its adding subs at a monthly growth rate of 2.6% to 3%, compared with 1.5% to 2% reported by Spotify.Spotify's free, ad-supported tier will likely enable it to top Apple Music in overall users — both in the US and worldwide. Meanwhile, Apple Music, which doesn't offer an ad-supported option, touts only about 50 million subs worldwide. Spotify's free tier is likely key to converting users abroad, as it provides an indefinite and low-risk way for users to test the app's interface and features before financially committing.
And while there's no free version for users to either settle on or trial at their own pace, Apple Music does offer free three-month trials that are simple to access because the app is pre-installed. Pre-installation reduces friction, encourages sign-ups, and discourages churn.
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