Aurora's executive chairman tells CNBC that the company's partnership with Nelson Peltz is one of many relationships it hopes to foster.
Aurora Cannabis Executive Chairman Michael Singer told CNBC that the company's new partnership with activist investor Nelson Peltz is one of many strategic relationships it hopes to foster as it works to broaden its product portfolio.
Singer's comments came about an hour after Aurora announced that it has appointed Peltz as a strategic advisor to the company. The company said in a release that the Trian Partners co-founder and CEO will"work collaboratively and strategically to explore potential partnerships that would be the optimal strategic fit for successful entry into each of Aurora's contemplated market segments.
"We see a number of potential growth areas, certainly consumer packaged goods," Singer added."The beverage industry, cosmetics, wellness; we see pharmaceuticals now starting to show interest in our space. There are a number of what we call market segments that we expect to operate in with one or many of these potential partners."
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