But it's unclear whether it's offering any kind of transition plan for users of the consumer version of the messaging service.
."After much consideration, we decided that BBM's loyal users should continue to have a secure messaging platform that they can trust."
Consumers can already download BBMe from the Google Play store and will be able to get it from Apple's App Store"soon," BlackBerry said. The company will allow individuals to use the messaging service for free for a year before charging them $2.49 for each half-year there after. Despite their similar origins and names, BBM and BBMe are completely separate services. Although BBM users will be able to use their same BlackBerry IDs to log into BBMe, they'll need to create new accounts with BBMe with new passwords, BlackBerry spokeswoman Sarah McKinney said. And their BBM conversations, photos, stickers, and other data won't transfer over to BBMe, she said.
It's not clear how many consumer users of the BBM service are out there waiting for a lifeline. McKinney said she did not know the current number of consumer BBM users. Emtek representatives did not immediately respond to an email seeking comment. BBM gained popularity last decade when it was the default messaging service on BlackBerry devices, which were among the most popular smartphones of the day. It lost favor after Android phones and Apple's iPhones took over the smartphone market.Contact this reporter via email at [email protected], message him on Twitter
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