The first girl group of any country to land on Forbes Asia’s 30 Under 30 list, BLACKPINK has set the bar for female K-pop acts on the Billboard 200 and Hot 100 charts and is driving a frenzy among its “Blink” fans over its debut world tour later this month.
Since the group’s launch in 2016 as part of the YG Family -- a South Korean pop music empire that includes idol acts like Bigbang, G-Dragon and former girl group 2NE1 -- the group has seized global airwaves with a strong fan base on YouTube, where it is the first K-pop act to top 20 million subscribers on an official channel. The group’s global hit “Ddu-du Ddu-du” dropped last June and peaked at No.
The girls follow a long line of K-pop groups to find global fandom, with “Ddu-du Ddu-du” following Wonder Girls’ 2009 English hit “Nobody” on the Billboard charts. Yet even though the lyrics are in Korean -- with the first album in Japanese -- the group has a decidedly global appeal. Its biggest fan bases are still deeply rooted in Southeast Asia, but YouTube data shows significant interest in the U.S., Brazil and Mexico and their global tour is taking them to eight countries outside of Asia.
“As a group with a multicultural background, we have the advantage of being able to speak language freely,” Lisa said in an email interview for this article. “I think it is a great advantage when communicating with fans abroad as well as in Korea. Our music seems to be enjoyed by everyone regardless of race, age and gender.”
“It is still a dream to be able to hold a North American tour,” the group said in an email interview. “The most significant part is letting more audiences hear our music live. We want to show the charm of BLACKPINK only with our vocals and performances. The stage where you breathe with your fans, the live scene is very much anticipated.”
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