Here is what Buffalo Wild Wings’ restaurant of the future will look like
— recently unveiled a new store design. The revamped layout is intended to bring the chain"back to its roots as a great American sports bar," the company said in a press release.
With Xbox and PlayStation consoles, as well as new cocktails and self-service beer on tap, the new design hints at what the sports bar of the future could look like. Instead of the old-school wings and beer, Buffalo Wild Wings looks toward a future where esports is on the rise and watching games is an interactive experience.
Buffalo Wild Wings is rolling out a number of changes to better appeal to younger customers, Inspire Brands CEO Paul Brown recentlyThe target customer is"someone who really values that time with his friends," Brown said."And as he's getting older, and life gets more complicated, those moments that you can just go hang out with your friends get fewer and fewer, right? Farther and farther away.
"Sports is, as much as anything, an excuse to get together and hang out with your friends," Brown added.So far, Buffalo Wild Wings has opened two restaurants with the new design, in Texas and Kentucky, with plans to open two more in 2019.Buffalo Wild Wings debuted a new logo in October. The slightly sharper image is front-and-center in the new design.The building has a dedicated takeout window, hinting at the chain's increasing emphasis on its to-go business.
"The local experience will be different for every community, and that's exactly what we want. We now have an ideal spot to host local radio remotes and coaches shows, as well as an area for the local high school star to sign his Letter of Intent to play college ball"The"Dugout" is another new section of the revamped restaurant. Near the front of the bar, it serves as an extension of the waiting area, where people can sit on bleachers and watch games.
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