California is bringing law and order to big data. It could change the internet in the U.S. The state’s attorney general wants to avoid a troubled rollout, à la Obamacare.
Many tech companies and their lobbying firms have complained that varying state laws make for an inconsistent playing field and compliance difficult., which counts among its members some of Silicon Valley’s biggest firms, including Google, Amazon and Facebook, said in a statement that the tech sector wants to “ensure that California residents have meaningful privacy protections” under one federal law, “not a patchwork of state laws.
There’s also a small army of lobbyists and lawyers pushing to scale back or narrow the law for specific sectors of the economy. The airline industry, for example, says it’s already regulated by federal transportation agencies, whose power supersedes that of states, while insurance companies say they’re already covered by an existing state law just for them. Automakers are seeking a carve-out, saying the law would hamper their supply chain and complicate dealer services.
But even then, businesses and privacy advocates are trying to change things. Becerra’s office is scheduled this fall to release its detailed rules for enforcing the law, and already it has receivedThe California bill’s rules on digital advertising and user tracking have the chance to change the internet and California’s major tech companies, most notably Google and Facebook, which make billions by showing ads online.
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