Young people use coffee shops for socialising, but much of their interaction is online—sharing photos of their drinks and of themselves in chic interiors
morning in Chengdu, the capital of the south-western province of Sichuan, Zhang Xiaoyu stands in her classroom, teaching the art of coffee-making. On the wall a dozen plaques from the Specialty Coffee Association of Europe certify her proficiency in skills ranging from roasting beans to serving the drink. Seven students, all women in their 20s and 30s hoping to open coffee shops, take sips from tiny cups and make notes on the flavours.
So too, however, do home-grown competitors. A major new presence is Luckin Coffee, a Beijing-based chain. Since its founding less than two years ago it has opened more than 2,300 outlets. On May 17th Luckin’s initial public offering on the Nasdaq stockmarket raised more than $570m, giving it a value of about $4bn.
Whale Coffee, a shop in Chengdu’s trendy Yulin neighbourhood, is run by Pang Wenlong, who three years ago was among Ms Zhang’s first students. On most days Mr Pang can be seen behind the counter perusing manuals on coffee roasting, or examining his beans and separating out defective ones by hand. On a recent visit your correspondent ordered a Square Coffee , which combines two roasts of one’s choice.
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