The Chinese firm that designed the ‘Amazon Coat’ has eschewed its home country for more competitive markets abroad via ReutersTV
JIAXING, China/NEW YORK - When Kevin Chiu left his job in 2012 to try his luck at starting an online apparel business in a rural Chinese city, his main goal was to carve out more time to spend with his wife and newborn child.
Orolay’s success is, however, not just a tale of competitive pricing and a design that found favor with U.S. consumers. Founder and CEO of Orolay Kevin Chiu poses for a picture during an interview with Reuters, at the company in Jiaxing, Zhejiang province, China January 28, 2019. REUTERS/Pei Li “We did sell on Alibaba in the early days...but competition in China is stiffer,” he said, adding that increased costs to use local sites was also a factor.
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