Tencent has begun testing a cloud gaming service called 'Start' and is letting a select group of users sign up.
div > div.group > p:first-child"> Chinese tech giant Tencent has begun testing its own cloud gaming platform and is letting a select group of users sign up, as its rivals race to get ahead in the next big trend in the $135 billion video game market.
Cloud gaming — sometimes referred to as gaming on demand — completely changes the way the industry works. Tencent Instant Play is a partnership between the Chinese gaming giant and Intel, which tweeted days later to confirm the existence of the new cloud service which lets you play games"anywhere, anytime, on nearly any device."
However, it's unclear whether Start is the rebranded version of Instant Play or whether they are two separate products. Tencent declined to comment when contacted by CNBC. "We believe the increased flexibility and innovation in this space will allow the gaming market to grow and reach new gamers, offer games in new ways, and enable entirely new types of gaming over time," he said.
Tencent has a number of advantages. It's the biggest games company in China, has its own cloud infrastructure and has the rights to license some of the country's biggest gaming titles.
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