Chipotle added vegan and vegetarian options to the menu this week, as Lent begins.
which launched in January and highlights buzzy dieting trends, with the Paleo Salad Bowl, the Keto Salad Bowl, and the Whole30 Salad Bowl. All the bowls are available to purchase online or on the chain's app.to accommodate Catholic customers during Lent, when many abstain from meat on Fridays, Chipotle wants to make sure Americans know they have options at the fast-casual chain.
"As we get ready to move into Lent or certain seasons where vegetarian or certain non-meat opportunities present themselves, nobody even knows we have sofritas," Niccol continued:"Frankly, even if they know we do have sofritas, a lot of them don't even know that it is plant-based."
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