The drive of the music business intermediators is to keep as big a slice of the pie to themselves as possible. But just when they have scrambled back from years of online disruption, blockchain and cryptocurrency could turn their world upside down once more.
My old music business friends always say, “Where there is a hit there is a writ,” and streaming music is definitely a hit.
Even if they lose, many ‘artists’ don’t have call on any of that revenue anyway because they have already been parted from their IP rights or have their income diluted away by the magic of third party rights administration. If Hollywood accounting is hard on the income of the artist, its harshest form is in the music business. You can also be assured that whatever is going into the business of the music industry the artists will be the first to be left out of the spoils.
Music business revenue is a fascinating thing. How is it with a world of independent musicians that 90% of the music sales goes to a handful of record companies? Why don’t people listen to non-record company music? Why aren’t they discovering it? Of course the answer is, you can’t easily discover independent music because the big boys are white listed for discovery and the rest aren’t.
The internet was meant to break the corporate stranglehold that throttles artists but instead it has tightened it. The music business, be it the new digital distributor/retailers, or the old school publishers and content owners, have locked music down again and are bleeding the artist dry. The promise of the dotcom revolution to allow bands to go directly to fans has proven worse than a mirage, it has left artists worse off than they were before the WWW eviscerated music sales.
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