Dick's Sporting Goods' tech chief seeks a home-field advantage by switching to in-house software throughout the company
Dick’s is now able to list sports products online within 30 minutes of a major event, such as a championship win, its tech chief said. Previously, that took three to five days. Photo: David Paul Morris/Bloomberg News By Sara Castellanos March 26, 2019 7:00 a.m. ET Dick’s Sporting Goods Inc. is betting that building all its software in house, as opposed to relying on third-party vendors, will give it a competitive advantage.
This year, his staff will finish the transition to in-house software for all its e-commerce platforms, after developing new software for inventory tracking. The to-do list includes an overhaul of the website, how products are showcased online, the website’s search and checkout functions and shipping estimates.
Thanks to its tech overhaul, Dick’s is now able to list sports products online within 30 minutes of a major event, such as a championship win or a player trade, Mr. Gaffney said. Previously, that used to take three to five days, he said. “Our ability to do that really depends on us controlling all of the elements of the pipeline,” he said.
Net income for the year ended Feb. 2 was $319.9 million, down from $323.5 million in the prior year, weighed down by a sales drop after the company stopped selling guns to people under 21. The retailer operated 729 Dick’s stores in 47 states as well as 94 Golf Galaxy and 35 Field & Stream stores as of Feb. 2.
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