Hulu with Live TV, or Hulu Live, as it's often called, has boosted its margins thanks to the service's more lucrative on-demand programming.
But nearly 2-year-old Hulu with Live TV, or Hulu Live, as it's often called, has boosted its Hulu Live margins thanks to the fact that more than half the viewing by Hulu Live subscribers occurs on the service's more lucrative on-demand programming, Hulu CEO Randy Freer told Business Insider.
Hulu included its entire on-demand library in the live service to differentiate it from competing streaming services like YouTube TV or PlayStation Vue, which don't offer on demand programming for their entire library of programming.
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