Disney’s event day gave investors the first real glimpse into the company’s streaming strategy, which is fueled by a cadre of powerful franchises like Marvel, “Star Wars,” Pixar and “High School Musical.
Walt Disney Co. pulled back the curtain on its highly anticipated streaming service Disney+, revealing key details about what content will be available on the app, including Disney classics and original shows and movies.
The gathering of investors, analysts and journalists was held in a cavernous sound stage on the Disney lot that was converted into an auditorium. The stage was built in 1949 and used to shoot the original “Mary Poppins” and “Pirates of the Caribbean.” “Star Wars” storm troopers greeted analysts and investors at the door. A giant screen featured a projection of sparkling plus signs resembling pixie dust.
"We have worked extremely hard to make sure that our content shines through with an interface that is visually stunning," Mayer said."We have the brands that matter, which is the single biggest differentiator for our service." Marvel Studios President Kevin Feige teased original shows for the service including “WandaVision” and “Falcon and the Winter Soldier,” featuring characters and actors from the Marvel feature films.Lucasfilm’s Kathleen Kennedy brought Jon Favreau onstage to talk about the upcoming “Star Wars” series “The Mandalorian,” about a bounty hunter five years after the events of “Return of the Jedi.”
Hotstar, which will be Disney's fourth streaming service, already home to more than 100,000 hours of Indian dramas and the service provides Cricket matches in Indian languages, not just in English. Star executive Uday Shankar said that India is ripe for growth because the country has more than 600 million consumers below the age of 25 — the largest youth demographic in the world.
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