Marvel superhero movie 'Avengers: Endgame' set an opening-day record i...
LOS ANGELES/BEIJING - Marvel superhero movie “Avengers: Endgame” set an opening-day record in China with an estimated $107.2 million in ticket sales, distributor Walt Disney Co said.
The movie, also the fastest to hit the 500 million yuan mark in ticket sales, dominated cinemas across China on Wednesday, totaling more than 80 percent of all screenings. “The success can be attributable to the nearly 20 Marvel movies over the past 11 years. From that, the Marvel franchise has built up and retained a lot of Chinese fans.”
In addition, the movie could be a boost to China’s motion pictures market amid Chinese consumers’ waning interest in going to cinemas this year, analysts said.
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