Facebook directs advertising to audiences in ways that could promote racial and gender discrimination, a new study shows.
Get breaking news alerts and special reports. The news and stories that matter, delivered weekday mornings.SAN FRANCISCO — Facebook directs advertising to audiences in ways that could promote racial and gender discrimination, a new study showed, adding to allegations that prompted the U.S. government to sue the world's largest social media company last week.
Facebook spokesman Joe Osborne responded in a statement that the company recognizes it must do more, and said the findings would be included in ongoing discussions about changing its ad system. The Facebook study also found that ads about homes for sale in North Carolina reached a mostly white audience while rental ads went to a mostly black one.
Showing a football or soldiers versus a flower or paint set led to a mostly male audience for an otherwise identical ad unrelated to jobs, the researchers found.
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