Facebook sued a South Korean company on Friday for alleged misuse of Facebook data.
In the lawsuit filed in a California court, Facebook admitted it has not determined what personal user information may have been misused by Rankwave, which offers apps to consumers and businesses. Facebook alleges Rankwave used Facebook data to"create and sell advertising and marketing analytics and models," against its policies. The social media company announced it was suing Rankwave Friday evening.
Cambridge Analytica, which later went on to work for Donald Trump's 2016 presidential election campaign, had used a personality quiz on Facebook to gather data on not only the users who took the quiz, but also their Facebook friends. According to the lawsuit, Rankwave operated at least 30 apps on Facebook's platform between 2010 and 2019. Among them, an app designed to measure a user's"popularity" on Facebook by analyzing the number of interactions the user had with others.
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