Facebook's new redesign looks to encourage smaller, more private interactions:
This is an excerpt from a story delivered exclusively to Business Insider Intelligence Digital Media Briefing subscribers.Facebook CEO Mark Zuckerberg announced a slew of product changes across its family of apps at Facebook's annual F8 conference on Tuesday. Among the most significant, core Facebook will launch aBusiness Insider Intelligence
The redesign comes as Facebook looks to shift users away from the more public"town square" of News Feed and into the"digital living room" by encouraging smaller, more private interactions. The move is a fundamental shift, as it deemphasizes the platform's long-standing focal point: the News Feed. Encouraging more intentional use via Groups could help Facebook drive higher, more active engagement, as users may develop niches they're unable to find elsewhere. Not only does this shift fit neatly into Facebook's stated motto that"the future is private" — groups and events can be closed or secret — but it also could drive more meaningful social interaction.
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