Why your nonprofit should be on Twitter:
"Any platform where our partners, influencers and supporters are is one that we must have a presence on and be part of the conversation," said Melody Murphy, Director of Digital Engagement at in Louisville, Kentucky."We use Twitter to listen, connect, share and engage.
While most national accounts rely on traditional content marketing, including sharing sponsors' messages, the platform is best known for being a hot spot to discuss current events, especially breaking news. With the built-in ability to easily monitor conversations both centered around local topics, and being shared within a nearby geographical radius, Twitter allows anyone with an account to contribute value to the hottest news of the moment.Be a community cheerleader.
This week, there will be massive conversations on Twitter as the NCAA Tournament kicks off around the United States. If your local team is participating, visit the team's Twitter page and jump into the replies as they prepare for the biggest game of the year. Demonstrate that your organization is supportive of the team. Simply add value to the conversation -- don't worry about directly pushing donations or soliciting volunteers.
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