U.S. bookmaker FanDuel has signed a deal with Switzerland's Sportradar AG t...
NEW YORK - U.S. bookmaker FanDuel has signed a deal with Switzerland’s Sportradar AG to allow sports fans to place wagers on a game while they are watching it on a mobile app, company executives said on Monday, a first for the nascent U.S. sports betting market.
The deal highlights one way the media industry and the sports betting market are colliding, blurring the line for viewers who want to place a bet from their livestream. Most of the U.S. leagues staunchly opposed the legalization of sports betting until it became clear that consumer appetite for it had grown and the court was likely to overturn the ban.
Being able to watch a match and bet on it from within a mobile betting app has been around in Europe for some time.
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