P&G has started selling new water-free hand soaps and detergents. It is still debating whether to create a new name or use its big brands.
Procter & Gamble Co., seeking to prove that the consumer-products giant that invented Ivory soap, Crest toothpaste and disposable Pampers diapers hasn’t lost its touch, has spent nearly a decade working on a new line of products it hopes will fill American homes.
P&G has developed a way to make laundry detergent, hand soap and shampoo without a key ingredient: water.
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