'We’ve seen Nora, the Catherine. I’ve actually seen the Josh.' We need to talk about the bizarre trend of giving fancy apartments human names.
Developers are turning to cutesy human names to help their buildings seem not only livable, but relatable — and many are picking names that match those of the millennials they want to attract. By Lavanya Ramanathan Lavanya Ramanathan Features reporter Email Bio Follow April 19 at 9:00 AM To understand how a limestone-and-glass building on 14th and R streets NW ended up with same name as your high school best friend, it helps to know the origin myth.
“Liz,” adds Andy Altman, managing principal at the developer, Fivesquares, “had the history and had a fun quality to it.” Bostonians live in the Harvey, or the Jack Flats. On New York’s West Side, sunlight pours into the halls of Oskar. The Washington area alone has the Jason, the Adele, Eliot on 4th, the Tiffany, AVA, the chichi-sounding Henri, the George, the Lacey.A human name, Matusek says, can help imbue a cold, glass-and-exposed-brick faux loft with “authenticity.”
The label harks back to aristocratic prewar building names, which were often affixed to glamorous architectural showpieces to lure the upper crust. That’s who moved into the District’s Brittany. F. Scott Fitzgerald crashed at the exotic-sounding Cairo . Los Angeles has the standout St. Germaine, with its incongruous French turrets. And the Dakota set a bar for New York living — and for the city’s impenetrable coop boards.
The first examples, Matusek says, bore names that often included words such as “Commons” or “the Square” — signaling an emphasis on public space and a connection to a larger community. Some residents of the U Street area might appreciate the Langston Lofts’ nod to the poet Langston Hughes, or that the Lacey isn’t Irish but instead pays homage to Lacey C. Wilson and his son, Lacey Jr., the black former owners of the 11th Street NW restaurant on whose grounds the building stands.
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