It's still early days for TikTok, but advertisers are experimenting on the app.
in place to reduce misuse and enforce its community guidelines, but says it's a "complex, industry-wide challenge" and that it's always refining its protective measures.)
at the festival with two of its top creators and will be leading other roundtable discussions, signaling to the industry that it's ready to step into the big leagues., which tried out a sponsored hashtag challenge earlier this year, show there may be value for brands who can weigh in on TikTok in a natural-feeling way.
"Brands see TikTok as platform to reach and engage with a broader audience," she said. "At its core, TikTok is a platform for creative, fun, and positive experiences -- the brands we see having the most success are those that embrace the creativity and authenticity of the TikTok community." "You try to strategize and create, dare I say manufacture, something viral," she said. Then, sometimes things like this just land in your lap.Chipotle says almost half its business is comprised of millennials and members of Gen-Z, so TikTok was on the restaurant chain's radar. The company said it was in contact with TikTok for several months as it considered what it would do."We wanted to make sure we had the right way to go in," said Chief Marketing Officer Chris Brandt.
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