NYSE and Nasdaq, fighting to snag listings in a potentially blockbuster IPO year, are offering some oddball perks: ads at minor league baseball games, gold engraved badges for employees and denim suits
When BJ’s Wholesale Club Holdings Inc. was planning its IPO last year, a team from Nasdaq Inc. descended on its headquarters in Westborough, Mass., to try to persuade it to list on the exchange.
In a conference room overlooking the freeway, Nasdaq’s representatives pulled out a pitchbook thick with incentives, including a Black Friday holiday advertising spread in Times Square and a general manager gala, according to a person familiar with the conversation.
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