Google wants to turn its social media-like feature Discover into a new platform for advertisers.
Google announced an ad format called Discovery Ads at its annual Google Marketing Live event that allows marketers to run ads across YouTube, Gmail and Discover, a social-like feature on its home page.
Advertisers also cautioned that Google is using its own data to target ads, which is undergoing privacy changes through new controls within Chrome.Google is coming for the ad businesses of social platforms. Part of Google's pitch is that it can handle the guesswork of knowing which platform an advertiser's ads should appear on. Once advertisers upload their creative, Google's machine-learning technology finds the right platform and audience to serve an ad.
"Creative matters a lot," said Laura Joukovski, TechStyle Fashion Group's chief media officer."We took feed ads that work on other properties and saw pretty instant success.
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