Healthy ice-cream brand Halo Top has grown up as a digitally native brand. Here's why it is launching its first-ever national TV campaign.
Halo Top built its brand using digital advertising. Now, the ice cream upstart is going traditional.
"We know that TV is a great way to expand our presence with a broader audience who aren't necessarily that engaged digitally," CEO Justin Woolverton told Business Insider. Halo Top is introducing its first TV campaign, consisting of four 30-second ads that roll out nationally today and are aimed at broadening its appeal beyond millennial customers.
The campaign, called"Ice Cream for Adults," kicks off during ABC's hit reality show"The Bachelor" today. The idea behind the campaign is that sometimes adults deserve ice cream more than kids, given the pressures and responsibilities of life.
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