Nutrisystem's Dawn Zier is a businesswoman with a master's from MIT. Today she's a trailblazer in the $70 billion weight-loss market. How her engineering background led her to become recognized as one of the best CEOs in America.
Investors and dieters, curiously, share a basic commonality: Each relies on numbers to measure performance. While the former long for an explosive surge upward and the latter a rapid decline, the numbers nevertheless gauge success.
"When I came to the company, everybody was talking to me about their opinions on things, but we are an e-commerce driven company, so there's lots of data," said Zier."My theory was, I will have any conversation with anybody that wants to, but it has to be fact-based. And we have so much data, so come into the room and let's have a conversation not based on what you think but based on the data. ...
They've also changed their image."The vernacular has changed over the last couple of years," said Zier."When I came to the company six years ago, the commercials that were being run were a little offensive. They were, you know, a woman in six-inch stilettos in bikinis, and that's not the message we're trying to convey. It's not a vanity play, and we've changed that along the way very significantly. It is about health and wellness.
"One of the big lessons I have is that life is not a straight path. Your career is not a straight path. So there's lots of curves in the road and you just have to be open to the opportunities," said Zier. Zier attributes this open mindset to a very close mentor of hers at Reader's Digest, who was the CEO."He gave me a lot of great advice, and one of it was,"Don't be afraid to step out of your comfort zone, which is really a mantra to how I try to live my life."
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