“Flack,” a new drama starring Anna Paquin, looks at the changing nature of publicity.
Actress Bianca Lawson attends Warner Music’s pre-Grammys party in Los Angeles on Feb. 7. A celebrity publicist’s job includes shaping a star’s image, dealing with the press and navigating red carpets. By Emily Yahr Emily Yahr Style reporter covering pop culture and entertainment Email Bio Follow March 28 at 9:46 AM “Flack,” a new drama centered on the chaotic world of a celebrity publicist named Robyn , starts with a dilemma: A superstar chef is about to be exposed as a cheating womanizer.
Luckily, the painstaking, frequently lucrative task of shaping a star’s image has always been about making people see what they want to see. “I wish I had something to tell you, but for us, honesty is the best policy,” said Cece Vance, who represents many musicians and is the author of “The Life Struggles of a Celebrity Publicist.” She added, “If we’re lying on our client’s behalf, we’re at least going to make it believable.”
“My job is to carefully mold the public image of an artist — sometimes you’re pushing them into the limelight, and sometimes you need to know when to push them out,” said Sasha Brookner, owner of Los Angeles-based Helio PR. “That’s the paradox of publicity.” “The bad news is that everybody sees it in three seconds,” said Susan Patricola, a public relations executive who has represented celebrities since the 1970s. “The good news is that someone else is in the news three seconds later.”
“Flack” shows Paquin’s character at odds with reporters, and any celebrity journalist can tell you nightmare stories involving furious emails and phone calls, and threats to never work with the publication again. But publicists say these types of interactions are the exception, not the rule, even if there are disagreements about the coverage.
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