The famous GOP pollster clashed with Trump during the 2016 election but has helped shape his message thanks to a friendship with chief of staff Mick Mulvaney.
Frank Luntz had long been a loyal Republican insider — until Donald Trump came along. During the 2016 campaign, Luntz openly criticized Trump, who attacked the storied pollster as a “low class snob” and called for Fox News to dump him from its airwaves.
Luntz made his name by advising Republicans to repackage their policies with language designed to play more to emotion than intellect. He convinced conservatives to say they oppose a “death tax” rather than an “estate tax” on the inheritances of the wealthy, and urged the Bush administration to call global warming “climate change.” Critics said such tactics only obscure and muddy the truth.
By signing up you agree to receive email newsletters or alerts from POLITICO. You can unsubscribe at any time. Luntz and Mulvaney have known one another since 2007 when Mulvaney served in the South Carolina General Assembly as a lawmaker. The two continued to see each other at annual Republican lawmaker retreats once Mulvaney was elected to Congress in 2010 and struck up a friendship.
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