How to manage your brand's online reputation paid SAP
Customers are talking about your brand. And whether you like it or not, through avenues such as social media, online review sites, blog comments, and community forums, your brand has made an impression.
ORM is the act of monitoring and engaging in activities to understand and improve the overall public impression a company has online. In other words, it’s public relations for the internet. However, social media is only one avenue where your customers are talking about you online. Your customers are not only tweeting or posting on Instagram about you, but they are also gaining support praising or pummeling you on community forums, or the comment section of review sites.
Many review sites and service communities rank high on search engine optimization . If a company is mentioned negatively on these sites, the best plan of action is to give a short response recognizing the issue, apologizing, then taking the conversation offline.
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