How to turn a passion project into a trendsetting brand:
was to give readers a behind-the-scenes look into the homes, closets and style of global tastemakers. “We wanted to explore the lives of the insiders who set the trends,” explains Rosenberg whose distinctive modern-meets-glamourous photography defined the site's look. “It was all about celebrating style and fashion.”
The Coveteur was an instant success. The day it launched, thanks to the strong behind-the-scenes content, plus Twitter shoutouts from fashion insiders, the site had so many visitors that it crashed. Today, Coveteur is known for its trendsetting take on everything from fashion to beauty to travel and has a board of advisors that includes Bobbi Brown, Cindy Crawford and Prabal Gurung.
While many sites and digital brands are able to master content, Rosenberg and his partners have also managed to make the site a financial success. content, advertising, affiliate marketing, and e-commerce. Here, Rosenberg explains how the brand took off and how he went from a 23-year old photographer to industry powerhouse.Coveteur is really at the center of the style, beauty, and lifestyle worlds, but growing up in Canada, your passions were all about being outdoors.
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