How Tory Burch aims to challenge gender bias and empower women around the world via CNBCMakeIt
Across America, Tory Burch has women talking. Not about her iconic Reva flats or Kira handbag collection. Or her signature fragrance and vintage-inspired home decor.
The Embrace Ambition campaign launched in 2017 as a celebrity-studded public service announcement addressing the double standard that exists around ambition — often seen as a positive attribute in men and as a negative one in women — then transformed into a one-day summit in New York City in 2018.
On stage, mother and daughter reflected on Burch's childhood."There were many times when I had so much self-doubt growing up, and I hear my mom's voice saying, 'You're Tory Robinson. Don't you know who you are?' Building up yourself and building up your children or your friends and your loved ones is so important, but you have to believe in yourself, and I learned that from you," she said.
The fashion mogul has made her mark on the fashion world with her boho-chic lifestyle brand of shoes, handbags, accessories, beauty, home décor and watches and is currently worth $800 million, ranked No. 29 on Forbes' 2018 list of America's Richest Self-Made Women. Her company, which launched in 2004, has expanded to more than 150 freestanding boutiques around the globe and is present in more than 3,000 department and specialty stores.
But this didn't stop Burch."You have to like yourself and you have to have a goal. It may change as you move on, but you have to know that you're a terrific person inside and no one can take you down," she said.
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