How two Filipino brothers staved off competition from McDonald's to build a global fast food brand via CNBCMakeIt
when McDonald's arrived in town and threatened to consume the market with its vast appetite for international expansion.
Tony Tan Caktiong, chairman of Jollibee Foods Corp., speaks during the Hong Kong Asian Financial Forum in Hong Kong, China, on Monday, Jan. 19, 2015.Indeed, friends told the pair as much, and advised them to retreat from the challenge, Tanmantiong revealed in a recent episode of CNBC's "Managing Asia."
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