Asked about how he would market himself as a presidential candidate Schultz said: 'I have not officially said that I am running for president. If you were going to give me credit, you'd have to say that I know a little bit about building a brand.'
Starbucks' former chair and CEO Howard Schultz is making news for his possible plans to run for U.S. president in 2020, and he used an interview at the South by Southwest conference in Austin, Texas to pitch himself as a"centrist independent outside of the two-party system."
Asked about how he would market himself as a presidential candidate after former President Barack Obama's"Yes We Can," and President Donald Trump's"Make America Great Again," slogans Schultz said:"I have not officially said that I am running for president. I think if you were going to give me a little bit of credit I think you'd have to say that over the course of the last 40 years I know a little bit about building a brand.
"We did that when we were private and losing money and what we did, basically, is we figured out a way to give everyone at Starbucks, including part-time people, 14 percent of their base pay in the form of stock options," he said.
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