Among Quanjian’s popular products were “negative-ion” sanitary pads that claimed to prevent menstrual cramping and cervical cancer
advertisement was uncommonly cruel. Zhou Erli, a farmer from Inner Mongolia, first noticed it gaining popularity online when his four-year-old daughter, sick with cancer, was in intensive care. His girl was smiling in a photograph being circulated by Quanjian, a big health-products company. The ad claimed she had fully returned to health after taking the firm’s miraculous herbal remedies.
On a recent visit to the site of Quanjian’s headquarters in a semi-rural suburb of Tianjin, a lone employee said the firm was closed. Nearby noodle restaurants that once fed its staff were shuttered. Ownership of the firm’s crown jewel, Tianjin QuanjianIt has been a remarkable fall for one of Tianjin’s health giants. A guard says the headquarters was once busy “like Tiananmen Square”.
Tianjin has been known since imperial days for health-care research and manufacturing. Tong Ren Tang, a 350-year-old herbal-medicine business, is based in the nearby capital. It is the best-known maker of traditional Chinese medicine, a system of often unproven remedies that goes back 2,500 years. Zhu Yonghong, co-founder of Tasly, a big traditional-medicine firm in Tianjin, says Quanjian and firms like it set up in Tianjin to profit from Tong Ren Tang’s aura.
To boost demand for its products, Quanjian devised an alluring scheme. Buying seven pairs of the magic insoles would earn a member the right to become a distributor. To innocent consumers, that seemed above-board: Quanjian has all the trappings of a legal direct-sales firm, including licences from the Ministry of Commerce . But Quanjian’s pyramid-type recruitment method is banned. Companies that use it are commonly described in China as “business cults”.
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