President Trump says Democrats and environmental whackos are waging a war on beef. But corporations, not politicians or activists, are leading the post-meat revolution.
Politicians often rally their supporters with partisan red meat, but these days Republicans are using actual red meat. They’re accusing Democrats of a plot to ban beef, trying to rebrand the Green New Deal for climate action as a nanny-state assault on the American diet. At Thursday’s rally in Michigan, President Donald Trump portrayed a green dystopia with “no more cows.”
Meat producers don’t want their products to be viewed like fossil fuels—useful but dirty. And beef producers don’t want to follow the path of coal, which is hemorrhaging market share because it’s the dirtiest fossil fuel. Colin Woodall, head of government affairs for the National Cattlemen’s Beef Association, says his industry can help save the planet as well as help feed the planet.
The U.S. produces about 50 billion pounds of meat a year, and globally, pastures occupy about one-fourth of the ice-free land on Earth. So changes in how meat is produced and consumed really could have outsized impacts. In fact, some changes are happening. And some of the industry’s advocates and critics agree that the best way to spread them just might be…a Green New Deal.The world loves meat, but that love puts pressure on the world.
“Methane from livestock isn’t what’s new. Burning fossil fuels for energy and transportation is what’s new,” Matlock says. “Climate change is an existential threat to human well-being, but let’s keep the focus where it belongs.” President Donald Trump speaks behind a table covered with fast food as he welcomes the North Dakota State Bison football team to the White House on March 4, 2019. | Oliver Contreras-Pool/Getty Images
“We’ve got to be concerned about the challenges the planet is facing,” Lynch says. “We’ve been in business for 150 years, and we hope to be for 150 more.” One reason it’s become increasingly difficult to do more with less is climate change. Kester, the California rancher, has seen his yields reduced by droughts in eight of the last 10 years, and a nasty weed called Medusahead rye has invaded his parched pastures, reducing their carrying capacity by about 20 percent.
Beyond Meat’s strategy relies more on the meat aisle of supermarkets like Whole Foods and Kroger’s; it’s now in 38,000 locations in 20 countries, touting itself as “a better way to feed the planet.” A University of Michiganfound that the company’s burgers—made with peas, potato starch, beets and other vegetarian ingredients that mimic the chewiness, juiciness and tastiness of ground beef—produce 90 percent fewer greenhouse gases per pound than conventional meat.
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