Instagram is offering a new tool that allows advertisers to convert organic branded content posts by creators into ads:
, per a 2016 Twitter poll run by tech writer Om Malik. But because branded content ads will be repurposed from influencer-generated content, they'll likely feel less intrusive and more native to user feeds and Stories.
Facebook will likely increasingly rely on Instagram for ad growth in coming years — and tools like this should help to accelerate that growth. Ad spend on core Facebook fell by 2% year-over-year in Q1 2019, but spend on Instagram jumped by YoY, per Merkle. Further, CPM rates — the cost for 1,000 impressions — on core Facebook fell 15%, while Instagram CPMs grew 11%.1. Sign up for the Digital Media Briefing to get it delivered to your inbox 6x a week. >>pass to Business Insider Intelligence and gain immediate access to the Digital Media Briefing, plus more than 250 other expertly researched reports.
इंडिया ताज़ा खबर, इंडिया मुख्य बातें
Similar News:आप इससे मिलती-जुलती खबरें भी पढ़ सकते हैं जिन्हें हमने अन्य समाचार स्रोतों से एकत्र किया है।
In A Sea Of Influencers, Jeanne Grey Charts Her Own CourseJeanne Grey, founder of the blog Thegreylayers, discusses how she wants her content 'to feel relatable in a sea of online media that's often not' paid colehaan
और पढो »
Regulators give phone companies new tools to fight robocallsFederal regulators are giving phone companies the right to block unwanted calls without getting customers' permission first.
और पढो »
A New Surveillance Tool Is Coming to U.S. SkiesWorld View Enterprises Inc. builds what it calls Stratollites, a system designed to offer the type of coverage satellites afford but without the need to launch incredibly expensive rockets into space. Effectively unmanned balloons, the untethered platforms operate with surveillance equipment payloads
और पढो »
Regulators give phone companies new tools to fight robocallsFederal regulators voted Thursday to give phone companies the right to block unwanted calls without getting customers' permission first. The Federal Communications Commission's move could make call-blocking widespread and help consumers dodge annoying robocalls. The agency expects phone companies
और पढो »